NEW
ART DIRECTION

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Starting from 2020, Texturae and Karpeta embark on a new artistic path under the creative direction of Andrea Steidl and Raquel Pacchini of the studio / àr o /. With a creative process based on strategic and emotional research, which extends from spaces and materials to the market and user experience, the studio transforms ideas and inspirations into design projects that promote a unique and highly recognizable vision of the brand.

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UNIVERSO NARRATIVO

With Karpeta Selection and Texturae Selection, the new art directors explore the creative world of the two brands and the decorative approaches experimented in the different collections since the beginning, bringing to light a selection of products that best represent the creative imagination and variety of styles which, like notes in a musical score, have defined the narrative universe of the brands to date.
Furthermore, for Karpeta, new light is given to the iconic Savanna B through its declinations in numerous color variations divided as follows: Bright Tones to Light Tones that explore the variety of macro and microcosm with shades that refer to the emotional and sensorial world.
For Texturae, on the other hand, Unreleased images are presented, a collection of wallpapers that interact with the space, creating real scripts, ideal domestic views in which colors and patterns become the protagonists.

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/ àr o / is an independent creative consulting firm based in Milan. Founded in 2016 by Andrea Steidl and Raquel Pacchini, the studio works closely with several clients, providing creative direction, product design and visual communication projects. With a creative process based on strategic and emotional research, which extends from spaces and materials to the market and user experience, the studio transforms the client's ideas and inspirations into design projects that promote a unique vision of the brand.

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